When Sam Kim, the President of LG’s Home Appliances in the United States, was looking for feedback to improve LG’s Home Appliance brand, he requested a visit to Bekins.
Mr. Kim and a few other LG representatives visited the Grand Rapids showroom in early May to learn from the professionals on the Bekins Purchasing, Sales, and Marketing teams.
The Sales team highlighted some of LG’s strengths but also products customers have requested which are not yet available in the lineup.
Sales Professionals pointed to LG’s quality and commitment to service as the biggest reasons they feel comfortable selling the brand. They also lauded Mr. Kim for the company’s innovation, including LG’s door-in-door refrigeration and Signature Kitchen Suite’s range with internal sous vide.
The LG Presidential visit strengthened the trust Bekins Sales Professionals feel toward LG Brands, knowing their needs are heard by a top-ranking official for the manufacturer.
“Our dedication to serving our customers as the appliance experts is unmatched,” Bekins President Scott Bekins said. “We built a dedicated Training Room in our Warehouse and Service Center so we could invite vendors to exclusively train our staff on the latest products and tips. We advocate for our customers to some of the biggest appliance companies in the world who seek our advice about customer needs. When you work with Bekins, you work with a company that puts service first by challenging industry norms to do what’s right and make a positive difference.”
Bekins displays LG, LG Signature, LG Studio, and Signature Kitchen Suite products in their premier interactive showrooms. Customers who visit the Grand Haven or Grand Rapids location can test many of the products in live kitchen environments.
As a local, family-owned dealer, Bekins strives to develop real relationships, sharing and receiving knowledge and customer feedback with the brands we carry.
Koray Derman, the Global Customer Care Executive Director for Beko’s parent company Arcelik, visited company President Scott Bekins and members of the Bekins Management team in March.
Bekins managers recently earned certifications for brand knowledge from Fisher & Paykel’s Global Brand Academy in Costa Mesa, California. During the visit, Scott Bekins also had a private discussion with Keyur Shah who is Fisher and Paykel’s VP of Customer Service and Operations for their United States Customer Service operation. Scott discussed the best ways to support customers after the sale and ways Fisher & Paykel can better support local independent dealers like Bekins.