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Our brightest and widest range of colors and hues, all beautifully displayed on a QD-OLED screen powered by the intelligent Cognitive Processor XR™. Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated soun

Sony® BRAVIA XR™ A95L 77” 4K QD-OLED Google TV

The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world.

The QD-OLED screen delivers our widest-ever palette of shades and hues, pure OLED black, and high brightness.

Get access to all your favorite streaming apps in one place with Google TV™, and simply use your voice to search and ask questions with Google Assistant™. Supports Apple Airplay.

Get high-quality 4K UHD movies on us with the BRAVIA CORE™ app.

Game Menu puts all your gaming picture settings and exclusive assist features in one place.

Get the advantage in high-performance gaming with HDMI 2.1 features like 4K/120, VRR, and ALLM.

Take your PlayStation® 5 gaming to the next level with exclusive features that optimize picture quality for gaming and streaming.

Enjoy engaging cinematic content the way the creators intended with support for Dolby Vision®, IMAX® Enhanced, Netflix Adaptive Calibrated Mode, and more.

Use Multi View to split your screen and watch content from two different sources at the same time.

With Acoustic Surface Audio+™ and support for Dolby Atmos®, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching the action.

Bring back lost detail, with reduced noise, and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image and XR 4K Upscaling.

See blur-free picture quality in fast-moving sports and action-packed movies powered by XR OLED Motion.

Multi-position stand with three variations of flexibility – standard low-profile setting for immersive viewing, narrow furniture setting, or raised to accommodate a soundbar.

With the included BRAVIA CAM, Ambient Optimization Pro automatically adjusts the picture and sound according to your room environment, and you can also enjoy video chat on the big screen.

The Eco Dashboard keeps all your energy efficiency settings in one place, making it easier to change them individually or in one go.

Instant Rebate through Feb 9

Instant Rebate through Jan 19

Instant Rebate through Jan 26

Instant Rebate through Feb 2

Our brightest and widest range of colors and hues, all beautifully displayed on a QD-OLED screen powered by the intelligent Cognitive Processor XR™. Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue.

The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. Pure black, lifelike brightness, and billions of accurate colors enhanced by XR OLED Contrast Pro™ and XR Triluminos Pro™.

Sony® BRAVIA XR™ A75L 55” 4K OLED Google TV

Enjoy engaging cinematic content the way the creators intended with support for Dolby Vision®, IMAX® Enhanced, Netflix Adaptive Calibrated Mode, and more.8

With Acoustic Surface Audio™ and support for Dolby Atmos®, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching the action.

Acoustic Center Sync synchronizes the TV speakers with select Sony soundbars, reinforcing the center speaker channel for clearer, fuller dialogue and more immersive sound.

With the optional BRAVIA CAM, Ambient Optimization Pro automatically adjusts the picture and sound according to your room environment, and you can also enjoy video chat on the big screen.

Beautiful OLED picture powered by our most powerful processor

Billions of accurate colors and pure OLED black makes everything you watch and play come to life with natural hues and shades, powered by the intelligent Cognitive Processor XR™.

The screen is the speaker for picture and sound in perfect harmony

Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue.

The entertainment you love. With help from Google

Google TVTM brings your favorite content from across your apps and subscriptions and organizes them just for you.

Or BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion.

Beautifully designed to compliment your viewing experience

Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.

Sony TVs are engineered to deliver stunning design with the environment in mind.

Wonderful pictures with bright, pure black OLED

See every single detail, even in dazzling light or deep shadow. This OLED TV, powered by Cognitive Processor XR™, maximizes picture quality for incredible realism.

Pure blacks. Peak brightness. Remarkable contrast.

XR OLED Contrast Pro boosts color and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.

High luminance panel. Temperature distribution mapping

Extended color volume, now see every shade and hue

Over a billion colors reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide color spectrum delivers natural shades in every detail.

Less noise. Less blur. More clarity in every picture.

XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur.

The screen vibrates, turning every part of it into a speaker for powerful acoustics that move with the picture.

Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.

With Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a center speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.

Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Bring the cinematic experience home, enjoy movies included with BRAVIA

Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 5 movies and stream for up to 12 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.

Just use your voice to control your TV with help from Google

Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just press the Google Assistant button on your remote to get started.

Control your smart home with help from Google

Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.

Connect your Alexa enabled devices for seamless hands-free control of BRAVIA™. With Alexa, you can power up your TV, change channels, control volume and more.

Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.

Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.

Ask Siri to control your TV with just your voice

With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.

With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.

Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

Control all your devices with one smart remote

As simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.

Jaw-dropping graphics. Immersive soundscapes. Game on.

Be right at the heart of the action with BRAVIA XR™. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.

Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.

BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.

With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.

This OLED TV is beautifully designed to look good in your home and keep you immersed in what you're watching

Metal Flush Surface,the beauty of viewing

Our premium design with extremely narrow metal bezel focuses your eyes naturally on the picture, not what's around it.

A slimline stand designed to perfectly match the TV and harmonize with your room and decor. Everything looks perfectly in place.

Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM™.

Every picture, optimized to your position in the room

BRAVIA CAM™ detects the distance between you and your TV, then adjusts brightness for picture quality that's optimized to your position in the room.

BRAVIA CAM™ tracks your position, adjusting left and right sound balance for optimum acoustics. Wherever you are, you'll hear the same quality sound as if you were sitting right in front of the TV.

Hear voices clearly, no matter where you are

Detecting your viewing distance, BRAVIA CAM™ adjusts voice zoom automatically for clear dialogue. Volume increases when you move away from the TV and decreases when you get closer.

BRAVIA™ combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.

The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.

Optimizing brightness and power consumption

Ambient light sensing optimizes screen brightness to room conditions for efficient power usage. Every part of a picture is optimized based on the brightness of each image.

With the optional BRAVIA CAM™, Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.

Beautiful design. Made durable. With less virgin plastic.

Sony-developed SORPLAS™ recycled plastics are used in our TVs to minimize virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. What's more, our new packaging uses around 48% less plastic volume.

Our new packaging is 15% smaller and 12% lighter which optimizes transport efficiency and reduces CO2 emissions by as much as 15%.

Instant Rebate through Mar 16

Instant Rebate through Mar 9

Instant Rebate through Feb 23

Instant Rebate through Mar 2

Instant Rebate through Feb 16

The Cognitive Processor XR™ delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. Pure black, lifelike brightness, and billions of accurate colors enhanced by XR OLED Contrast Pro™ and XR Triluminos Pro™.  

Sony® BRAVIA 8 55” 4K Ultra HD OLED Smart TV

The pinnacle of precision. Our OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colors.

Sony® BRAVIA 8 65” 4K Ultra HD OLED Smart TV

Sony BRAVIA 8 77" 4K Ultra HD OLED Smart TV

Brilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism.

Over 8 million self-lit pixels, intense brightness and contrast

Every scene brighter with brilliant color and contrast

More color and contrast in highlights. With a high luminance panel and temperature sensor, this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.

Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.

Bring cinema home. Actuators behind the screen vibrate and turn it into a speaker that delivers clear and immersive sound from the center with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.

Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.

Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.

Tailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theater U with BRAVIA for spatial surround. Works with some Sony Headphones too.

Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

Harmonic Presence. Slim and chic for your living space.

Takes center stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colors and surface treatments that blend beautifully with interior décor, walls and home theater products.

Becomes part of your room. With our slim bezel, a thin profile and side edges colored and treated to blend with walls, this TV is a natural for wall mounting.

Perfectly integrates TV and soundbar, almost no stand visible

Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theater on top of the stand and it virtually disappears.

Everything you stream. All on one screen.

Bring the cinematic experience home, enjoy movies included with BRAVIA™

Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 5 movies plus enjoy up to 12 months access to a curated selection of up to 100 movies, updated regularly.

Just use your voice to control your TV with help from Google Assistant

Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.

Finding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.

Wherever you are, everything’s perfect. Detecting your position, BRAVIA Cam™ adjusts brightness, sound balance and volume so your experience is optimized to where you’re sitting.

Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam™.

One swipe protects your privacy. Simply use the switch on top of BRAVIA Cam™ to close the camera cover. Attaching and detaching BRAVIA Cam™ is so easy.

Controls everything. Our compact Eco Remote uses approximately 79.7% recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.

This is how your game world should be. Incredibly vibrant colors, lifelike contrast in light and dark, intense brightness. With Dolby Vision®, gaming reaches a whole new level of depth and realism

Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.

Over 8 million self-lit pixels are precisely controlled to produce pure black with high brightness. Access billions of accurate real-world colors XR Triluminos Pro™. Get access to all your favorite streaming apps in one place with Google TV™. And with Google Assistant™, simply use your voice to search and ask questions. 

OLED TVs

Sony® BRAVIA XR™ A75L 55” 4K OLED Google TV

Sale $1,099.99

Sony BRAVIA 8 77" 4K Ultra HD OLED Smart TV

$3,199.99

Sony® BRAVIA 8 II 65” 4K Ultra HD QD-OLED Smart TV

$3,499.99

Sony® BRAVIA XR™ A95L 77” 4K QD-OLED Google TV

$4,999.99

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